Radio Advertising Bureau is a sight mostly devoted to those in radio advertising seeking general information, training tools, and market sales data concerning the radio industry. The site is somewhat informative and should be considered an effective vehicle for radio advertising.
The articles on the home page advance the interests of radio as well as most of the links in the side columns. The "Find It Fast" pull-down menu of different types of advertising markets is extremely informative as it offers statistics and other useful data concerning specific industries.
In addition, the Media section which offers ideas for advertising and success stories, is informative as well as the Co-op section which offers helpful tools such as newsletters and a "training corner."
Perhaps the most interesting feature about the site is the variety of links offered to those interested in the radio advertising, such as the RAEL site and the EDI site.
The site would be even more successful if not required membership even for simple things such as the statistics related to African-American and Hispanic markets.
In addition, even the requirements for membership where rather unclear. The site does mention "If your station or company does not subscribe to RAB.com, you may subscribe by calling" a toll-free number and "if your station or company is not an RAB Member, find out how you can join by calling another" toll-free number. The site's ambiguity is negative in that it doesn't make the viewer want to join by not listing advantages or perks of membership.
Also, the site offers nothing in the area of local radio sales forces. Perhaps by allowing viewers or members an opportunity become engaged through some sort of network and allowing users the opportunity of a message board, the site would be more successful in gaining more viewers and return visits.
In conclusion, the site is an informative tool overall. With a few minor adjustments and additions, the site could see an improvement in hits as well as an increase in memberships.
Works Cited http://www.rab.comvisited January 29, 2003
ADHD Informative Speech Informative Speech on Attention Deficit Hyperactivity Disorder (ADHD) Purpose of the Speech: To inform the audience about what ADHD is (and is not), its symptoms, the different forms of ADHD, how it is diagnosed, and the treatment of ADHD. ADHD is a serious condition, but it doesn't mean that it has to ruin person's life. Text Follows: Bouncing off the walls! Anyone with a child has said this phrase, as the child runs
Speech on How to Save Energy Specific purpose: To inform listeners how energy-saving devices help the planet and consumers' ability to save money. Central idea: Saving energy can help you -- and the planet Informative speech: How to save energy Everyone wants to save money. Yet many of us are wasting money without even realizing it. When you leave the room, do you get any additional pleasure from leaving the light on while
Speech for How Solar Energy Works Specific purpose: To inform listeners how solar energy offers a beneficial source of renewable clean energy Central idea: Using solar energy offers a realistic source of clean energy, but governments and people must be willing to make the necessary changes to use it. Informative speech: How solar energy works Solar energy is perhaps the oldest form of power ever used by human beings. People have used the
Death Penalty This informative speech outline topic DOES THE DEATH PENALTY DETER CRIME? The outline detailed 4 APA references. It follow format detailed referenced. Please outline tornadoes OUTLINE FOR INFORMATIVE SPEECH Tornadoes Purpose: To inform audience tornadoes Thesis: Today I discuss fascinating facts tornadoes. To inform the audience about the two sides of the debate on the death penalty, regarding its justice and its deterrent effect. The death penalty is one of the
Life Coach e focuses informative style expository writing. To convincing, essays driven critical thinking analysis. Throughout, learned aspects effective writing Final Project. Your Final Project end a hero's journey: sharing wisdom audience The hero's journey -- into weight loss and into a healthier future The journey of weight loss is a challenging one, further complicated by the fact that so many people have tried and failed to improve their diet and exercise habits
Today's documentaries have the qualities of feature films -- cinematography, suspense, captivating personalities, funny parts, and in some cases, special effects. If you want to learn about a topic, but don't have time to read a book on the issue, a documentary can be a valuable resource, as within one to two hours you can gain almost as much understanding as you would from reading a book. In addition,
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now